Case Studies

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Ariel

Launch the new Ariel TVC innovatively and to reach maximum eyeballs in the most clutter breaking fashion.

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Coca-Cola

Capitalize on the nostalgia for 1992 and the passion for cricket and get consumers singing Coca-Cola’s cricket anthem.

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Coca Cola

Establish an in-season destination on TV for Coke Studio that ties together Reach-based content distribution across channels.

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P & G

Associate with the passion point of cricket to generate disproportionate value.

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Olper's

Olper’s identified cricket as a passion point for its TG during the PSL season and wanted to be present on the event, during its campaign launch.

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Coca Cola

Launch the eleventh season of Coke Studio by maintaining the position as the most loved brand through ‘association with music’ through increased visibility and reach.

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P&G

Optimize ROI on a TV focused brand in a TV focused market.

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Sabroso

Achieve an aggressive target of doubling the sales of the brand in Ramazan 2019 vis-à-vis Ramadan 2018.

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EFU Life

To come up with a creative concept that resonates with the millennials and position insurance as a smart choice for young individuals who are planning their future.

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KIA

Launch KIA with their Sportage variant and aim to establish itself as key player in the automotive industry and gain market share from competition.

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Mondelez International

Launch Cadbury Marvelous Creations in a big way to become the talk of the town.

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Dawlance

Create awareness and establish Dawlance’s After Sales Service as Number # 1 solution for product maintenance and drive change in behavior with driving reliability and trust for the brand.

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EasyPaisa

Highlight casual Money Transfer Moments with the easypaisa P2P Money Transfer Feature.

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Easypaisa

Drive conversations and usage around a limited time ‘eidipaisa’ feature on the easypaisa app.

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Dairy Milk

To tap into the excitement of PSL, by targeting cricket enthusiasts.

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Dairy Milk

To make the brand more meaningful in daily life situations with the communication ideas that would drive local relevance.

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Dairy Milk

Leverage our campaign #ShareAMoment centered around music on different platforms.

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Tang

To create the awareness and consumption of the new taste of Tang in key seasons; Ramadan and Summers.

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Tang

To spread the message of staying “hydrated and refreshed” during peak summer season.

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Samsung

Recover dwindling market share within the mid-tier segment by recruiting new consumers within Gen Z.

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Made Easy

Build awareness for the Made easy Recipe platform for priority markets i.e. Pakistan, specific states in US & Canada by maximizing website visits and improving user experience.

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National

Measure impact of adding vertical video assets to ad campaigns on ad recall.

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Mondelez International/Dairy Milk

Connect and Engage with consumers during Valentines day

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Tang

Increase consumption of Tang off-season.

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Tang

To celebrate mother’s day by building a personalized campaign for each consumer and their mother to strengthen their bond.

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Tarang

Bringing back lapsed users of UHT from loose milk.

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FreshnFreeze

Generate PR for a brand that is in an awareness phase via influencers & content ideas during the Covid crises.

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Djuice

To raise awareness of djuice to djuice free calls amongst users.

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