Highlight casual Money Transfer Moments with the easypaisa P2P Money Transfer Feature.
Within a limited budget, maximizing reach and establishing the use case for the TA that does not see a clear need for our use case and is happy using cash.
Digital led campaign with an objective of acquiring an optimal share of presence during PSL season; high impact launch followed by retargeting the audience with shorter adapts to ensure message is fully registered.
Television and Radio used as support media by seeding conversations within existing content to sell the money transfer solution in a seamless and natural manner.
129 Million impressions and 27 Million views on different channels
5.5% lift in Brand Awareness
CAMPAIGN LED TO A FEATURE IN THE YOUTUBE APAC ADS LEADERBOARD AND DROVE CONVERSATIONS ACROSS MULTIPLE MEDIA TOUCHPOINTS.