Innovating on a traditional medium

Objective

To raise awareness of djuice to djuice free calls amongst users.

Challenge

High clutter on Radio during drive time and limited budgets.

Solution

We supplemented drive-time spots and FOC value additions with an industry 1st integration whereby RJ’s called other RJ’s on different live shows to discuss the offer – ensuring the message was heard live on multiple stations – a LIVE ROADBLOCK!

first to market Cross-station live roadblock

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