Generate PR for a brand that is in an awareness phase via influencers & content ideas during the Covid crises.
Low brand awareness and relevance in the time period as majority of conversations were around the Covid crisis.
Created a campaign with celebrities / influencers highlighting the Do’s and Don’t’s of Grocery Shopping. The campaign generated a high no. of engagement and also saw the product being integrated in the form of recommending frozen food items as the preferred choice. Also highlighted the ease & convenience of buying frozen during this time.
+38% engagement on each post
Increased traffic on brand’s website and social media pages with realtime conversion through content
Generated conversations & engagement for a relatively new brand by positioning it as an essential & convenient product during this time