Objective

Generate PR for a brand that is in an awareness phase via influencers & content ideas during the Covid crises.

Challenge

Low brand awareness and relevance in the time period as majority of conversations were around the Covid crisis.

Solution

Created a campaign with celebrities / influencers highlighting the Do’s and Don’t’s of Grocery Shopping. The campaign generated a high no. of engagement and also saw the product being integrated in the form of recommending frozen food items as the preferred choice. Also highlighted the ease & convenience of buying frozen during this time.