DYNAMIC DISPLAY CREATIVES FOR PSL 2019 USING CRICKET BUZZ TO BUILD BRAND AWARENESS
To tap into the excitement of PSL, by targeting cricket enthusiasts.
Build clutter breaking campaign to make the cricket experience more engaging with key cricket moments.
Engaging, relevant ads were developed that would break through the clutter and engage consumers throughout the match. These data-driven display ads were automatically triggered for critical cricket moments – from countdown to scoring plays to catches – across 27 matches. The data was updated on real time basis, with Criningif’s live score API feed.
Achieved a CPM of $0.08, 33% lower than our 2018 campaigns
Reached 15M people,38% of our TA on digital with an avg. frequency of 26
Gained 392M impressions that created a positive impact of the brand