ObjectiveTo tap into the excitement of PSL, by targeting cricket enthusiasts.
ChallengeBuild clutter breaking campaign to make the cricket experience more engaging with key cricket moments.
SolutionEngaging, relevant ads were developed that would break through the clutter and engage consumers throughout the match. These data-driven display ads were automatically triggered for critical cricket moments – from countdown to scoring plays to catches – across 27 matches. The data was updated on real time basis, with Criningif’s live score API feed.
Achieved 41% higher CTR then 2018 Benchmark