ObjectiveTo spread the message of staying “hydrated and refreshed” during peak summer season.
ChallengeTo drive relevance across a broad and varied audience.
SolutionTang used weather-based API by 4C to trigger recipes according to city-based weather conditions. Ads were triggered on social media, based on different weather conditions, in their respective geolocations. 8 major cities were targeted based on the following weather conditions:
15 major cities of Pakistan were targeted which led to increasing consumer taste preference on new formulation by 59%