Objective Establish an in-season destination on TV for Coke Studio that ties together Reach-based content distribution across channels. Challenge Managing the content, distribution and broadcast of a 24-hour TV channel. Solution Partner with a dormant channel operator for distribution & broadcast to leverage expertise. Manage content planning in-house to streamline processes and maintain quality. Airtime value 800% greater than investment Your browser does not support the video tag. Your browser does not support the video tag.