Bringing innovation to life through Buying excellence

Objective

Establish an in-season destination on TV for Coke Studio that ties together Reach-based content distribution across channels.

Challenge

Managing the content, distribution and broadcast of a 24-hour TV channel.

Solution

Partner with a dormant channel operator for distribution & broadcast to leverage expertise. Manage content planning in-house to streamline processes and maintain quality.

Airtime value 800% greater than investment