PERSONALIZED CREATIVES with local publishers and TV


Leverage our campaign #ShareAMoment centered around music on different platforms.


To reach out to a broader audience in relevant spaces and create brand association with music.


  • Partnered with the top music-only application in Pakistan,, where the animated Cadbury character was integrated in a customized playlist for “Best songs of 2018”.
  • Leveraging the mass reach medium, TV by targeting the audience on Pakistan’s top music channels, Jalwa and 8XM, airing the personalized video assets in branded segments before customized playlists for each genre.

600K completed views on at a CPCV of $0.03 below the benchmark of $ 0.05

Cadbury branded playlist was one of the best performing playlists of 2018 with 700K Album Views and 2.7M Audio Plays

5.7M Impressions were achieved on the website slider in just 5 days

Surpassed the audible and visible completion regional benchmarks for branded assets