Connect and Engage with consumers during Valentines day.
High clutter from a messaging standpoint.
Insight work told us that celebrity endorsement and video content generate the highest engagement. We developed long and short form videos of celebrity couples and how they “Discovered the Joy of First Love” and encouraged consumers to share their own stories on our social platforms. All this was supported with a robust TV and OOH.
Organic Reach: 22%
CTR: 8% (+1000%)
Reach: 2.8 Million (+200%)
Engagement Rate: 19% (+400%)
Generated highest delivered reach and engagement on facebook page to date