Objective

Olper’s identified cricket as a passion point for its TG during the PSL season and wanted to be present on the event, during its campaign launch.

Challenge

Presence on PSL meant high investments, at the cost of cutting annual WOA presence on TV which would ultimately drive TOM for the brand.

Solution

Youtube is the second biggest platform after TV and we leveraged the opportunity in the Youtube PSL live stream to have Olper’s on-air during the key event, catch relevant eyeballs from PSL on Youtube with 5” bumpers to maximize frequency and have presence around the event. To ensure maximum buying advantage, we clubbed budgets from three brands.

Meanwhile on TV, all sports segments on News and Ent channels were booked to be present around the event without compromising on brand WOA.