Objective

Build awareness for the Made easy Recipe platform for priority markets i.e. Pakistan, specific states in US & Canada by maximizing website visits and improving user experience.

Challenge

The competition landscape for Recipe websites is very heated. Brands and publishers such as Food fusion, Knorr.pk, All recipes, Tasty and Kraft What’s Cooking are actively building their community by reaching their audience on social media platforms, via PR & celebrity pull and media amplification to increase users.

Solution

We leveraged Marketing initiatives in both, local and international markets – Display to maximize reach, Search to capture hand-raisers, Instagram to drive website visits, bloggers to drive usage. Media budgets were spread across the year to remain always-on and 11 bloggers were engaged to share 100 recipes on special occasions as well as for everyday moments. Additionally, YouTube overlay, Premium Display banners & BETA products such as gallery ads were executed. On top, the SEO score (by 103%) and the load time speed (by 83%) of the website has been leveled with benchmarks to facilitate user experience.