Build awareness for National food’s recipe website
Build awareness for the Made easy Recipe platform for priority markets i.e. Pakistan, specific states in US & Canada by maximizing website visits and improving user experience.
The competition landscape for Recipe websites is very heated. Brands and publishers such as Food fusion, Knorr.pk, All recipes, Tasty and Kraft What’s Cooking are actively building their community by reaching their audience on social media platforms, via PR & celebrity pull and media amplification to increase users.
We leveraged Marketing initiatives in both, local and international markets – Display to maximize reach, Search to capture hand-raisers, Instagram to drive website visits, bloggers to drive usage. Media budgets were spread across the year to remain always-on and 11 bloggers were engaged to share 100 recipes on special occasions as well as for everyday moments. Additionally, YouTube overlay, Premium Display banners & BETA products such as gallery ads were executed. On top, the SEO score (by 103%) and the load time speed (by 83%) of the website has been leveled with benchmarks to facilitate user experience.
Total local visits: 967,424
Total int. visits: 100,093
13% increase in avg. time spent
103 times increase in visitors on the website by redirecting traffic via media & pr and & 13% increase in Average time spent by optimizing seo score to improve discoverability for organic users