Objective

Create awareness and establish Dawlance’s After Sales Service as Number # 1 solution for product maintenance and drive change in behavior with driving reliability and trust for the brand.

Challenge

Strong presence of local, unauthorized appliance service market.

Solution

The strategy was to create a holistic 360-degree integrated connections plan utilizing all relevant media touchpoints to launch the campaign. In order to ensure we maximized reach on online media, we chose a media mix of Facebook, Instagram, Google Display Network, YouTube to push the video asset that helped drive awareness, via affinity and interest-based targeting ensuring that the audience can be exposed to the brand keeping all the possible interests in mind along with the highly relevant placements. For offline media, using TV & Radio, integrations on talk shows relevant for TG were tactfully used to create conversation and positive engagement around After Sales Service solution.