Objective

Launch Cadbury Marvelous Creations in a big way to become the talk of the town.

Challenge

Coordinate messaging and create buy in across multiple touchpoints and publishers to make the launch larger than life.

Solution

A multimedia strategy was seamlessly devised and executed through our preferred partner status with multiple publishers both online and in broadcast. TV included integrations with extensions into their digital properties by way of roadblocks. Digital included social and display encouraging consumers to send the “Carnival” to their loved ones. Winning entries were surprised in their homes with the Marvellous Creations Bus and gifts.

Over 2600 entries for home visits

Over 35 Mn impressions on digital

Exceeded planned benchmarks with campaign coverage in industry titles such as Brandsynario