What We Are Looking For

• 2-4 years of experience in paid social and programmatic
• Bachelor’s degree in marketing or digital technologies
• Location: Karachi

Job Description

• Strong knowledge of lower funnel campaigns, pixels, catalogue campaigns, and ROAS campaigns.
• Managing end-to-end programmatic and social media campaigns – campaign planning, budget distribution, implementation, optimization, and post-campaign reporting.
• Paid Digital Media Channels include, but are not limited to: Facebook, Instagram, YouTube, Google Display, programmatic, Twitter, Snapchat, TikTok and LinkedIn.
• Ensure client KPIs, goals, and objectives are achieved against pre-defined benchmarks along with making sure any global guidelines are strictly followed.
• Provide regular analysis, recommendations, and feedback to Client Teams and/or Clients
• Work closely with the Client teams to recommend effective growth strategies and budgets
• Effectively collaborate with other teams and internal stakeholders.
• Drive innovation within the team, keeping abreast of market trends and developments, identifying. new platforms, tech, and audiences to drive our social offering forward.
• Clearly communicate Digital performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency.
• Oversee performance across several accounts and provide feedback to managed team members and team Lead.
• Provide training, mentorship, and support to new team members, overseeing their day-to-day work
• Manager and supervise one or more team member(s)
• Support the team with projects and requests
• Oversee performance across several accounts and provide feedback to managed team members

Skills Required

• Good knowledge and experience with online marketing tools and best practices
• Experience in Excel, advanced formulas, pivot tables & data manipulation techniques.
• Experience in creating Google Data Studio dashboard is a plus
• Experience in PowerPoint, pitch presentations, strategy decks, solution proposals
• Excellent stakeholder management with exposure to CXOs along with department heads
• Great interpersonal and communication skills