Senior Executive - Performance (Hybrid)

Who We Are

Z2C Pakistan (Pvt.) Ltd. is a venture catalyst that bridges mar-tech ideas and success. As pioneers and thought leaders in the communications industry, over the years we have had a front row seat on the technological changes and challenges our clients and the industry at large are faced with. We offer a broad spectrum of services in Media, advertising, IT development, online payment solutions, media analytics and others.

What We Are Looking For

  • 2-4 years of experience in paid social and programmatic
  • Bachelor’s degree in marketing or digital technologies
  • Karachi

Job Description

  • Strong knowledge in lower funnel campaigns, pixels, catalogue campaigns and ROAS campaigns.
  • Managing end-to-end programmatic and social media campaigns – campaign planning, budget distribution, implementation, optimization and post-campaign reporting..
  • Paid Digital Media Channels include, but are not limited to: Facebook, Instagram, YouTube, Google Display, programmatic, Twitter, Snapchat, TikTok and LinkedIn.
  • Ensure client KPIs, goals and objectives are achieved against pre-defined benchmarks along with making sure any global guidelines are strictly followed.
  • Provide regular analysis, recommendations, and feedback to Client Teams and/or Clients.
  • Work closely with the Client teams to recommend effective growth strategies and budgets.
  • Effectively collaborate with other teams and internal stakeholders.
  • Drive innovation within the team, keeping abreast of market trends and developments, identifying new platforms, tech, and audiences to drive our social offering forward.
  • Clearly communicate Digital performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency.
  • Oversee performance across several accounts and provide feedback to managed team members and team Lead.
  • Provide training, mentorship, and support to new team members, overseeing their day-to-day work.
  • Manager and supervise one or more team member(s).
  • Support the team with projects and requests.
  • Oversee performance across several accounts and provide feedback to managed team members.

Skills Required

  • Good knowledge and experience with online marketing tools and best practices.
  • Experience in Excel, advanced formulas, pivot tables & data manipulation techniques.
  • Experience in creating Google Data Studio dashboard is a plus.
  • Experience in PowerPoint, pitch presentations, strategy decks, solution proposals.
  • Excellent stakeholder management with exposure to CXOs along with department heads.
  • Great interpersonal and communication skills.