Job Descripiton - Media Planner

JOB DETAILS

Job Title : Media Planner

Department : Planning

Reports to : Associate

Positions : 2

Location: Karachi

POSITION SUMMARY

To support the planning team in identifying the best media mix to deliver an advertising message to a client’s target audience. Will use research and data to determine what is going to be most effective within the budget allocated to give the client's product or service maximum exposure. Main responsibilities will include creating reports and analyses of competitive brands communication strategies and monitoring client plans. Supervised communication with clients to fulfill their requests and document all correspondence.

ROLES & RESPONSIBILITIES

Audience Analysis:
  • Use proprietary and industry tools to analyze and research the target audience's psychographics, purchasing and media habits and generate insights.
  • Use Brand specific research to understand audience’s consumption of brand/category/media to generate insights.
  • Conducting media environment review in terms of specific content/media vehicles using meter data for TV and FB/YT/DMP data for digital to understand audience behavior.
Competitive industry review:
  • Develop and maintain relationship with media owners, ensuring statistics, circulation and viewing figures are up to date.
  • Compile, analyze and report on competitive media activity and performance at the required client cadence (weekly, monthly, and/or annual), broken out into the format approved.
  • Creation and sending of competitive alert as soon as a new competitive ad is aired with an analysis of media delivery to date.
Initiative/Monthly Planning:
  • Take ownership of developing smaller budget plans/initiatives as allocated by supervisor. Assess category, consumer and brand and arrive at optimal recommendation in presentation format..
  • Responsible for coordinating with Media buyer for costing and budgeting of cliental service packages and general activity.
  • Responsible for coordinating with Media buyer to get knowledge on available sponsorship packages.
  • Responsible for developing POV’s on any brand media opportunities that come up and recommend to planning team and client accordingly.
  • Responsible for creating and sharing a buying brief with the Buyer (including target audience/copy details/proposed channels/key sponsors/media delivery/ budgets/strategy).
Evaluations:
  • Responsible for coordinating with media buyers at aligned upon cadence for client to evaluate planned vs. achieved media delivery.
  • Responsible for updating and maintaining up-to-date Brand calendars with actual media delivery numbers (rating/reach/Impressions/Clicks/views/conversions/SOS/SOV/Budgets/Savings).
  • Responsible for delivery of digital plans and delivery numbers (Reach/Impressions/Conversions/CPM/CPC/CPA).
Client Servicing:
  • Assist the planning team in advising the creative team and clients about the most effective media combination.
  • Responsible for ensuring on time delivery of all deliverables (for the pieces that you own).
  • Responsible for ensuring accurate sharing of information with clients (for the pieces that you own).
  • Should be able to present media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy with the help of supervisor.
  • Ensuring documentation of all communication in the form of emails and contact reports.
  • Maintaining and updating status report which would include upcoming deliverables and items that need resolution and/or follow up.

ROLES & RESPONSIBILITIES

Education:
  • 4 Year graduate program.
Experience:
  • Have completed the MT program (6 Months in the Organization).
  • Up to 2 Year experience outside the organization in Media Agency.
Job Specific Skills:
  • Aware of media trends and have a flair for business and commerce.
  • Resourceful and creative.
  • Logical thinkers.
  • Good negotiators with excellent interpersonal skills.
  • Able to work alongside a range of people and as part of a team.
  • Analytical and comfortable interpreting data into meaningful insights.
  • Somewhat experienced presenters with excellent written and spoken communication skills.
  • Persuasive and diplomatic.
  • Able to work under pressure and meet deadlines.
  • Should have a SOLID grasp of media fundamentals from both a planning and buying perspective (inclusive of terms, formulas, processes).
  • Basic understanding of IMC (terminology and process).
  • Excellent Microsoft Excel and PowerPoint skills.
  • Proficient ability in Scheduling & Optimization.
  • Has Mid-level Digital Certifications.
  • Moderate Understanding of Digital and Analytics and Measurement.
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