Responsible for Strategy development with assistance from Media Planners and MT’s. Oversight onto committed
regular deliverables (reports, analysis…etc.). Similar tasks to a Senior Media Planner, but faster due to proficiency so
that additional responsibilities can be picked up.
ROLES & RESPONSIBILITIES
Lead junior team members in developing the necessary audience analyses through the use of proprietary,industry and brand tools and research documents to identify psychographics, purchasing and media habits.
Develop and mentor junior members in developing relevant insights which lead to recommendations.
Review and revise the work that goes out from Junior members and escalate to supervisor as aligned to ensure quality output.
Competitive industry review:
Compile, analyze and report on competitive media activity and performance at the required client cadence (weekly, monthly, and/or annual), broken out into the format approved.
Connect competitive activity to implications for own client to make rationalized recommendations.
Mentor junior members in the above and quality check output and escalate to supervisor as aligned.
Stay up to date on industry developments and advise client and internal teams with development and implications for brand/account.
Annual Communication Reviews and Strategy:
Responsible for compiling Annual performance data on client and competitive as basis for Annual Strategies and plans and buys.
Responsible for the creation of the Annual Strategy document co-jointly with Supervisor with the assistance of junior members.
Responsible for developing a Work Back Schedule for Annual planning and setting up and coordinating inter-agency meetings on accounts that do IMC. Essentially you are the go to person that will be getting things done for Annual Plans.
Assist junior members on translation of Annual Strategy to Tactical plans – roll out responsibilities, deadlines, tasks and actively assist, provide feedback and revise as needed.
Managing costing of ideas with buyers.
Oversight into all Media Planner tasks in this section.
Responsible for coordinating and overseeing associate work with media buyers at aligned upon cadence for client to evaluate planned vs. achieved media delivery.
Responsible for updating and maintaining up-to-date Brand calendars with Associate on actual media delivery numbers (rating/reach/SOS/SOV/Budgets/Savings).
Responsible for delivery of digital plans and delivery numbers (Reach/Impressions/Conversions/CPM/CPC/CPA).
Coordinating media briefings with clients and ensuring relevant team members are present.
Guaranteeing on time delivery of cliental services.
Ensuring regular contact with brand teams in person to maintain relationship and stay up to date on upcoming initiatives.
Maintaining and updating a client status report which would include upcoming deliverables and items that need resolution and/or follow up.
Ensuring documentation of all correspondence in the form of emails and contact reports.
Ensuring accurate sharing of information with clients.
Should be able to develop and present Media strategy, and plans helping clients make informed decisions.
Further strengthen the agency relationship and trust in competency and services.
ROLES & RESPONSIBILITIES
Minimum 4-year graduate program.
4-5 Years of Experience in the Media Agency.
Job Specific Skills:
All of the skills of previous roles + the below:
Initiative & Innovation.
Ability to connect two seemingly unrelated facts to generate powerful insights.
Attention to detail as will be checking lots of work.
Has an excellent grasp of media fundamentals.
Has an excellent understanding of the IMC process and can work within it.
Has excellent understanding of digital to be able to develop media neutral plans if needed.
Has High-level Digital Certifications.
Advanced understanding of Digital and Analytics and Measurement.