Urooj Hussain, Planning and Strategy Director at Brainchild Communications, shared her 2024 outlook, highlighting a shift from Gen Z to Gen Alpha targeting, the formal recognition of the creator economy as paid media, and cautious AI adoption. Reflecting on 2023, she cited the “Looking Like a Wow” meme as her favorite trend and emphasized the importance of starting good habits anytime, not just with New Year resolutions.
