Life at BCP

Our Culture, Our People

Engagement Activities

Testimonials

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Syed Shiraz Haider

Syed Shiraz Haider

Executive Director - Media Finance

I began my career in 1999 at Pakistan Television Corporation Ltd. and joined Merchant Holdings (now Z2C Group) in 2008 to oversee the financial matters of Mediacom Afghanistan. This role took me to Afghanistan in 2010 and 2011, where I successfully completed the project. Over time, I rose to become Chief Accountant of multiple companies and later transitioned into Media Finance, where my responsibilities continued to expand. I take pride in being someone the organization has relied on whenever and wherever needed. With a direct impact on profitability, growth, and goodwill, I introduced new SOPs and financial systems, improved reporting, increased revenue, reduced costs, and ensured compliance. I’ve also built strong client relationships and led the development of a capable team. After 17 years with Z2C, my passion remains as strong as ever—I’m still driven to contribute meaningfully and prove my commitment to the company’s success. Z2C doesn’t just create brands for clients, but also invests in its people, and I’m grateful to everyone who has inspired and supported me throughout this journey.​
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Aamir Masood​

Aamir Masood​

Head of Planning​

Being part of Brainchild for over a decade has been an incredibly rewarding journey of continuous growth. From starting in research to evolving into planning and strategy, the organization has consistently provided opportunities to learn, lead, and thrive. Brainchild truly encourages innovation, values strategic thinking, and empowers its people to stay ahead of the curve. The collaborative culture has shaped my professional outlook, and being recognized as a Value Champ last year was a proud milestone. I’m grateful to be part of a team that challenges norms and delivers impactful work every day​.
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Syed Muhammad Hussain​

Syed Muhammad Hussain​

Director - Operations

Syed Muhammad Hussain began his journey with the group in 2001, initially joining the Media Operations team. With a strong commitment to excellence and a keen understanding of the media landscape, he swiftly advanced to take on broader responsibilities, including Media Buying.​ His leadership and strategic vision led him to head Mediavest as Group Head, where he dedicated nearly 14 years to driving the agency to new heights of success. Under his stewardship, Mediavest evolved into a high-performing, results-driven entity, known for delivering consistent and impactful media solutions.​ Recognizing his expertise and unwavering professionalism, he was appointed as Group Director, Media Buying. In this role, he continues to oversee all media buying and operational responsibilities across the group, ensuring efficiency, innovation, and value for clients.​
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Cerrina D’Souza

Cerrina D’Souza

Head of Ops, Culture and L&D

My journey at Brainchild Communications has been truly transformative. With more than ten years of experience in Talent Management, I joined the company seventeen years ago, ready to contribute — but what I found was a culture that empowered me to grow, lead, and make a real impact.​ Working alongside inspiring leaders and passionate teams, I’ve had the opportunity to drive key HR initiatives, from shaping inclusive policies to strengthening employee engagement. The trust and recognition I’ve received here have been deeply rewarding.​ What sets Brainchild apart is its people-first mindset. It’s a place where contributions are valued, growth is nurtured, and purpose is found in every challenge. I’m proud to be a part of its story​.
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Mohsin Abbas​

Mohsin Abbas​

Associate Director – Information Technology

I joined Brainchild Communication 12 years ago as an intern, eager to learn and explore the world of media and communications. From day one, I was met with an environment that fostered growth, learning, and innovation. Over the years, I received unwavering support, mentorship, and opportunities that allowed me to evolve both professionally and personally. With every new challenge, leadership believed in my potential, gave me the confidence to take ownership, and consistently encouraged me to push boundaries. Today, I proudly lead a team at Brainchild, and it’s a reflection of the trust and investment the company has placed in me. This journey has been truly transformative, and the belief Brainchild had in me from the start is what made all the difference.​

Management Trainee Program

From Management Trainee to Permanent Role — a journey powered by continuous learning & development, hands on experience, and accelerated growth.
Because careers aren’t built overnight, they’re developed step by step.

Mohibullah Seenharo

Associate Director - Planning

Reflecting on 12+ incredible years at Brainchild Communications Pakistan fills me with immense pride. I joined as a management trainee and grew through multiple roles across media buying, planning, and the ever-evolving digital landscape. Working across Islamabad, Lahore, and Karachi, and gaining exposure through Starcom and Mediavest, shaped me both professionally and personally. What truly stands out is the collaborative culture that allowed me to explore, learn, and lead across online and offline media. Brainchild has been more than a workplace, it’s been the foundation of my journey. Here’s to embracing new challenges, celebrating wins, and continuing this extraordinary adventure ahead.

Waleed Ahmed

Director - Investment & Transformation

I joined Brainchild right after my graduation and therefore had no idea how to be successful in a professional organization. But when I began, I felt very lucky as all the seniors at the time took me under their wings and helped me develop my technical and professional acumen. The thing that impressed me the most was “Walk the Talk Attitude” of all the managers that I had which instilled traits like work ethics, sense of responsibly, decision making and team in my work DNA. I can safely say that all the skills that I have learned throughout my journey at Brainchild have made me the professional that I am today, and I am sure that they will help me succeed wherever I go in future.

Be part of our mission

We’re looking for passionate people to join us on our mission. We value flat hierarchies,
clear communication and full ownership and responsibility

Brain child Communications Pakistan (Pvt) Limited

Reach Out

Karachi:
Tel: +92 35155441-5

Mail: info@brainchild.net

Lahore:
Tel: 03 111 444 227

Mail: info@brainchild.net

Islamabad:
Tel: +92 51 209 9119

Mail: info@brainchild.net

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