With the potential to reach 8 million viewers via CTV, we didn’t just utilize the placement but created CTV-exclusive assets designed to enhance the viewer experience and fully capitalize on the format. 

Our exclusive CTV Asset on Youtube with QR code embedded generating over 4,000 scans with 90% uniqueness, effectively bridging the gap between our TV audience and online shopping. This not only enhanced our campaign’s digital integration but also provided a convenient and efficient way for consumers to make purchases, contributing significantly to the campaign’s success in driving both online traffic and sales.