Structure of Brainchild Group:
Z2C’s Brainchild Communications runs four independent brands to avoid client conflicts, with specialized teams and internal talent growth.
Management Trainee Programme:
Introduced 20 years ago, the program builds in-house talent by providing technical training and hands-on media exposure, such as on drama sets.
Core Principles in Media:
While metrics and platforms evolve, the core principle remains: deliver ads to the right audience, with digital providing faster, surrogate data for quick decisions.
Generational Shifts:
Gen Z still consumes traditional products but prefers influencer marketing. AI is efficient but limits content variety, which can stifle creativity.
Piracy & Begin.Watch:
With Pakistan’s piracy culture, Z2C launched Begin.Watch to offer legal content, aiming to create a paying audience and encourage original productions.
Next Big Project:
Begin.Watch represents Raihan’s bold push to transform Pakistan’s entertainment industry, moving away from ad-reliant models to a subscription-based platform for quality content.